Health refers to the broad scope of fitness testing, health assessment and medically-directed protocols & programs people wouldn’t expect to find outside a doctor's office, clinic or medical facility… but their surprise can be your gain. Properly constructed, thoughtfully implemented and carefully marketed, strong health-oriented profit centers can attract new members, engage existing members, drive new facility awareness, boost participation and generate revenue.
Programming Options and Revenue Opportunities may include:
Clinical Body Fat Testing - Comprehensive Fitness Assessment - Cardiovascular Health - Weight Loss - Geriatric Fitness - PNF Fall Prevention Programs - Physical Therapy
Successful profit centers begin with an awareness of what is possible. Programming is based on “What can we offer?” whereas Profit Centers ask “How can we be fiscally successful with that offering?”
EDUCATION
Success is a learning curve. Leadership must understand what CAN be done, employees must embody HOW to get it done, and your members and/or clients must learn how it benefits THEM.
GROWTH
Getting members to try a program is easy. Generating sustained attendance, organic referrals and member satisfaction requires first understanding, then meeting, then exceeding their expectations.
