Fitness profit centers can, and should, be one of your primary sources of non-dues revenue. Programming options should address a wide range of member interests, varied target markets and multiple fitness levels. A well constructed profit center offers engagement opportunities across a wide and diverse scope of demographics, and drives retention as well as revenue. Properly implemented, these centers can accommodate a statistically significant percentage of your existing members, can generate new member potential through both referrals and marketing,and can have a significant positive impact on your bottom line.
Programming Options and Revenue Opportunities may include:
Personal Training - Fitness Assessments - Assisted Stretching - Functional Training - Boot Camp - Small Group Training - Spinning - TRX - Youth Fitness - 55+ Fitness
Silver Sneakers - Kick Boxing - Karate - Tai Chi - Boxing - Judo - Teen & Children’s MMA - Jujitsu - Kid’s Karate
Successful profit centers begin with an awareness of what is possible. Programming is based on “What can we offer?” whereas Profit Centers ask “How can we be fiscally successful with that offering?”
EDUCATION
Success is a learning curve. Leadership must understand what CAN be done, employees must embody HOW to get it done, and your members and/or clients must learn how it benefits THEM.
GROWTH
Getting members to try a program is easy. Generating sustained attendance, organic referrals and member satisfaction requires first understanding, then meeting, then exceeding their expectations.
