Successful profit centers begin with an awareness of what is possible. Programming is based on “What can we offer?” whereas Profit Centers ask “How can we be fiscally successful with that offering?”
EDUCATION
Success is a learning curve. Leadership must understand what CAN be done, employees must embody HOW to get it done, and your members and/or clients must learn how it benefits THEM.
GROWTH
Getting members to try a program is easy. Generating sustained attendance, organic referrals and member satisfaction requires first understanding, then meeting, then exceeding their expectations.
